
Behance is an online platform for creating and showcasing projects in various creative industries. Basically, it's another resource for attracting an audience and increasing the visibility of a company, creative agency, brand, or independent creative person.
Successful and professionally created case studies can get a lot of attention from your creative colleagues: likes, comments, shares, and new subscribers. They also attract the attention of potential clients. Customers care about the status and recognition of the company they are going to hire, as well as the success and quality of its services.
You may feel like you've tried everything to increase engagement on your Behance profile. But is it actually true? Today, you can find many articles and materials on how to properly organize your project into a case study, what parts you should add, and how to present visual elements and the results of your work. But no one says what you should do to increase engagement and how additional tools, such as title, tags, description, added technologies, and team, can affect the popularity of a case.
Thanks to the changes in the case description, our Quality Geek team increased all the indicators in the Behance profile statistics.
Remember how many times you've searched for work on Behance by brand or product name? If you are creative and consider the platform as a resource for finding inspiration and references, your search is likely to be related to your area of interest. If you are a potential customer looking for a designer, photographer, or other creative professional, you already know what you are interested in and use these categories for your search.
You'll agree that the names of unknown brands for which someone has created a brand book or website design will not be appropriate case names because they will not be used in a targeted search by your colleagues or clients.
Examples from Quality Geek are:
Accurate tags are the next key to increasing audience engagement and activity. Let's take a look at 10 random cases on Behance and analyze their tagging. Most of them use fairly general tags that do not specify what the project is about (visual, design, brand, art).
We've noticed that tags relevant to the scope of your project can significantly increase attention to it. For example, in the case of App for content discovery | Music, movie, books, we have selected specific tags that help to search for these specific categories. And thanks to Behance Pro, we managed to track that our case study was most often found in users' search results for Music App, Movies, Podcast tags.
Interestingly, this is not the only place where we can add tags. Have you noticed that you can also add tags to each screen in the case study? Yes, this tool will also help with keyword search. Remember to use the right tags and not duplicate them.
Properly selected Creative fields and Tools will help you promote your case. List all the platforms and editors you worked with while creating the product. If a creative colleague or potential client uses a tool filter when searching, chances are they'll notice your project.
In the same way, choose creative areas for your case study.
High-converting marketing service | Landing page agency
Analyzing 10 random cases on Behance, we noticed that 6 did not have a project description. Adding a description to a Behance case is not obvious, so perhaps the authors of these cases did not know where to add it.
How to add this description?
The description is also an additional tool for search as it can include keywords.
Another practical tip to help increase your audience reach is to add project co-authors, if there are any. The more authors present the case, the larger the audience can be attracted.
A successful project presentation on the Behance platform requires more than just high-quality content.
Case title, relevant tags, description - everything affects audience engagement andcan increase reach. By enhancing these aspects, the Quality Geek team significantly and quickly improved Behance profile statistics.