Transforming healthcare websites: development & QA success
4 min read

When a medical center provides specialized services, each service deserves its own spotlight. Recognizing this, Quality Geek developed seven distinct landing pages for the client, each tailored to highlight a specific service. Hosted on the Unbounce platform, these pages required significant customization and optimization to meet the client’s needs.

Understanding the Challenges

The client’s existing website pages, built on the Unbounce platform, presented significant obstacles. While functional, the platform made implementing changes cumbersome, leading to:

  • A subpar user interface (UI).
  • Performance issues, including slow load times and usability concerns.

The client’s goal was clear: enhance the UI, improve page performance, and address these challenges without switching platforms. Additionally, they required a new landing page to complement their offerings.

Our Approach: Innovative Solutions

To address these challenges, Quality Geek deployed a series of targeted optimizations:

  • Optimized Images: Resized and compressed images to maintain quality while reducing load times. Adjusted image dimensions for seamless viewing across devices.
  • Streamlined Resource Loading: Re-engineered the code to ensure critical JavaScript and CSS files loaded first, followed by other content.
  • Prioritized Content Loading: Ensured the “hero” section loaded instantly, enhancing the user’s initial interaction.
  • Code Refinement: Identified and removed redundant JavaScript, simplifying functionality.
  • Improved Accessibility: Added alternative text for all page elements, ensuring inclusivity for users with disabilities.

Development & Quality Assurance

For the Well&You healthcare website, the development and QA process was a cornerstone of success. Rigorous testing ensured the website met high standards for functionality and reliability, fostering trust among users. By emphasizing iterative improvements, the site evolved into a polished and professional resource.

Measuring Success: Performance Comparison

Performance Optimization: Before optimization, Well&You’s website suffered from occasional glitches, sluggish loading times, and potential security weaknesses. Post-optimization, the results were transformative:

  • Significantly faster load times.
  • Smooth, flawless functionality.
  • Enhanced security features, ensuring user confidence.

Responsive Design: Previously, users faced inconsistencies in how the website rendered across devices. Post-optimization, the website now delivers a seamless experience on desktops, tablets, and smartphones. Responsive design enhancements ensure every user enjoys an intuitive interface, regardless of their device.

Overall, these improvements led to an average performance boost of 32% across all pages.

Final Outcomes

Despite the limitations of the Unbounce platform, the Quality Geek team showcased creativity and innovation, delivering exceptional results. By focusing on performance optimization and enhancing the user experience, they achieved measurable benefits, including a 3% increase in conversion rates and the creation of a reliable, accessible platform for delivering healthcare services. Addressing challenges head-on, Quality Geek transformed the client’s digital presence and set a new standard for healthcare websites.

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