
When a medical center provides specialized services, each service deserves its own spotlight. Recognizing this, Quality Geek developed seven distinct landing pages for the client, each tailored to highlight a specific service. Hosted on the Unbounce platform, these pages required significant customization and optimization to meet the client’s needs.
The client’s existing website pages, built on the Unbounce platform, presented significant obstacles. While functional, the platform made implementing changes cumbersome, leading to:
The client’s goal was clear: enhance the UI, improve page performance, and address these challenges without switching platforms. Additionally, they required a new landing page to complement their offerings.
To address these challenges, Quality Geek deployed a series of targeted optimizations:
For the Well&You healthcare website, the development and QA process was a cornerstone of success. Rigorous testing ensured the website met high standards for functionality and reliability, fostering trust among users. By emphasizing iterative improvements, the site evolved into a polished and professional resource.
Performance Optimization: Before optimization, Well&You’s website suffered from occasional glitches, sluggish loading times, and potential security weaknesses. Post-optimization, the results were transformative:
Responsive Design: Previously, users faced inconsistencies in how the website rendered across devices. Post-optimization, the website now delivers a seamless experience on desktops, tablets, and smartphones. Responsive design enhancements ensure every user enjoys an intuitive interface, regardless of their device.
Overall, these improvements led to an average performance boost of 32% across all pages.
Despite the limitations of the Unbounce platform, the Quality Geek team showcased creativity and innovation, delivering exceptional results. By focusing on performance optimization and enhancing the user experience, they achieved measurable benefits, including a 3% increase in conversion rates and the creation of a reliable, accessible platform for delivering healthcare services. Addressing challenges head-on, Quality Geek transformed the client’s digital presence and set a new standard for healthcare websites.